THE MONSTER DEMANDS COMPLIANCE, AND THE MONSTER DEMANDS TO BE FED REPEATEDLY. When a powerful negative imprint lodges into our unconscious, it dominates our thinking whenever fired up by conscious apprehensions, internally generated and externally received, which are associable in our life experience. The conscious thought stream then becomes a feedback loop, reinforcing the negative imprint. A malevolent cycle is thus in play. The monster in the unconscious dominates the associated conscious thought stream, and then the conscious throws warm red meat back to feed the monster, making it bigger, stronger, more dominating.