Support Your Freedom to Speak:
Product-Driven vs. Opportunity-Driven
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Timothy and Cheri McGaffin
Published a year ago |
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OPPORTUNITY-Driven businesses are built on a sandy foundation vs. PRODUCT-Driven businesses that are built on a rocky foundation.

Opportunity-Driven deals do not have a product(s) that stand the test of time. These "next-big-things" are here today and gone tomorrow. Product-Driven businesses are real businesses that last because the product(s) stand the test of time.

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Timothy McGaffin II

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