The Asch Conformity Experiments were instrumental in discovering much of what we know today about the pressures of group conformity. Asch and his colleagues studied if and how individuals give into or remain strong against group majority and the effects of the majority on beliefs and opinions. Many variations of his experiments have been conducted since, examining the effects of task importance, gender, race, age, and culture on the results. Thus, it can be argued that Asch inspired much of the research conducted on conformity and independence.

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**Think Further Questions:
1. Why do we value conformity so much?
2. When do you find yourself yielding to group pressure most often?
3. Do you think a silent majority holds as much power as a vocal majority does? Explain your answer.

**Contents
00:00 - Problem
00:38 - The Answer
00:55 - The Asch Conformity Experiments
01:25 - The Experiment
03:08 - Applying It

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