The Five Filters of the Media
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โข
Published 4 years ago
โข
๐ช๐ต๐ผ๐ฒ๐๐ฒ๐ฟ ๐ฐ๐ผ๐ป๐๐ฟ๐ผ๐น๐ ๐๐ต๐ฒ ๐บ๐ฒ๐ฑ๐ถ๐ฎ, ๐ฐ๐ผ๐ป๐๐ฟ๐ผ๐น๐ ๐๐ต๐ฒ ๐บ๐ถ๐ป๐ฑ: ๐ง๐ต๐ฒ ๐๐ถ๐๐ฒ ๐๐ถ๐น๐๐ฒ๐ฟ๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ ๐ฒ๐ฑ๐ถ๐ฎ.
Learn how the media really works to manufacture "consent."
Remember, it is a for profit business not a charity -- there is no impartial media/news -- none of it is without bias and an agenda/goal.
According to American linguist and political activist, Noam Chomsky, media operates through five filters: ownership, advertising, the media elite, flak and the common enemy.
1 OWNERSHIP
The first has to do with ownership. Mass media firms are big corporations. Often, they are part of even bigger conglomerates. Their end game? Profit. And so itโs in their interests to push for whatever guarantees that profit. Naturally, critical journalism must take second place to the needs and interests of the corporation.
2 ADVERTISING
The second filter exposes the real role of advertising. Media costs a lot more than consumers will ever pay. So who fills the gap? Advertisers. And what are the advertisers paying for? Audiences. And so it isnโt so much that the media are selling you a product โ their output. They are also selling advertisers a product โ YOU.โ
3 THE MEDIA ELITE
The establishment manages the media through the third filter. Journalism cannot be a check on power because the very system encourages complicity. Governments, corporations, big institutions know how to play the media game. They know how to influence the news narrative. They feed media scoops, official accounts, interviews with the โexpertsโ. They make themselves crucial to the process of journalism. So, those in power and those who report on them are in bed with each other.
4 FLAK
If you want to challenge power, youโll be pushed to the margins. When the media โ journalists, whistleblowers, sources โ stray away from the consensus, they get โflakโ. This is the fourth filter. When the story is inconvenient for the powers that be, youโll see the flak machine in action discrediting sources, trashing stories and diverting the conversation.
5 THE COMMON ENEMY
To manufacture consent, you need an enemy โ a target. That common enemy is the fifth filter. Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.
(๐ค๐ณ๐ฆ๐ฅ๐ช๐ต: Al Jazeera English)
๐๐ญ๐ญ ๐ค๐ณ๐ฆ๐ฅ๐ช๐ต ๐จ๐ฐ๐ฆ๐ด ๐ต๐ฐ ๐ค๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐ฉ๐ฐ๐ญ๐ฅ๐ฆ๐ณ(๐ด).*
Please visit and support AlJazeeraEnglish if you appreciate this content.
NOTE: ๐๐ฉ๐ฆ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต, ๐ช๐ฅ๐ฆ๐ข๐ด, ๐ข๐ฏ๐ฅ ๐ท๐ช๐ฆ๐ธ๐ด ๐ช๐ฏ ๐ต๐ฉ๐ช๐ด ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ฐ๐ด๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ข๐ถ๐ต๐ฉ๐ฐ๐ณ(๐ด) / ๐ด๐ฑ๐ฆ๐ข๐ฌ๐ฆ๐ณ(๐ด) / ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ฆ๐ณ(๐ด) ๐ข๐ฏ๐ฅ ๐ฎ๐ข๐บ ๐ฏ๐ฐ๐ต ๐ณ๐ฆ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต ๐ฎ๐บ ๐ฐ๐ธ๐ฏ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ ๐ฃ๐ฆ๐ญ๐ช๐ฆ๐ง๐ด/๐ท๐ช๐ฆ๐ธ๐ด; ๐ ๐ฅ๐ฐ ๐ฏ๐ฐ๐ต ๐ค๐ญ๐ข๐ช๐ฎ ๐ต๐ฐ ๐ข๐จ๐ณ๐ฆ๐ฆ ๐ฐ๐ณ ๐ฅ๐ช๐ด๐ข๐จ๐ณ๐ฆ๐ฆ ๐ธ๐ช๐ต๐ฉ ๐ข๐ฏ๐บ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต๐ด ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ฆ๐ฅ. ๐๐ฉ๐ช๐ด ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ช๐ฏ๐ต๐ฆ๐ฏ๐ฅ๐ฆ๐ฅ ๐ข๐ด ๐ฎ๐ฆ๐ฅ๐ช๐ค๐ข๐ญ ๐ฐ๐ณ ๐ญ๐ฆ๐จ๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ค๐ฆ.
๐๐บ ๐ฑ๐ณ๐ช๐ฎ๐ข๐ณ๐บ ๐จ๐ฐ๐ข๐ญ ๐ช๐ด ๐ต๐ฐ ๐ฑ๐ณ๐ฐ๐ท๐ช๐ฅ๐ฆ ๐ข๐ค๐ค๐ฆ๐ด๐ด ๐ต๐ฐ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏ ๐ด๐ฐ ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ด ๐ฎ๐ข๐บ ๐ค๐ฐ๐ฎ๐ฆ ๐ต๐ฐ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฐ๐ธ๐ฏ, ๐ฎ๐ฐ๐ณ๐ฆ ๐ฅ๐ช๐ท๐ฆ๐ณ๐ด๐ฆ๐ญ๐บ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ฆ๐ฅ, ๐ค๐ฐ๐ฏ๐ค๐ญ๐ถ๐ด๐ช๐ฐ๐ฏ๐ด.
๐๐๐๐-๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐*
* ๐๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐๐ช๐ด๐ค๐ญ๐ข๐ช๐ฎ๐ฆ๐ณ ๐๐ฏ๐ฅ๐ฆ๐ณ ๐๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ 107 ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐๐ค๐ต 1976, ๐ข๐ญ๐ญ๐ฐ๐ธ๐ข๐ฏ๐ค๐ฆ ๐ช๐ด ๐ฎ๐ข๐ฅ๐ฆ ๐ง๐ฐ๐ณ "๐ง๐ข๐ช๐ณ ๐ถ๐ด๐ฆ" ๐ง๐ฐ๐ณ ๐ฑ๐ถ๐ณ๐ฑ๐ฐ๐ด๐ฆ๐ด ๐ด๐ถ๐ค๐ฉ ๐ข๐ด ๐ค๐ณ๐ช๐ต๐ช๐ค๐ช๐ด๐ฎ, ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ต๐ช๐ฏ๐จ, ๐ฏ๐ฆ๐ธ๐ด ๐ณ๐ฆ๐ฑ๐ฐ๐ณ๐ต๐ช๐ฏ๐จ, ๐ต๐ฆ๐ข๐ค๐ฉ๐ช๐ฏ๐จ, ๐ด๐ค๐ฉ๐ฐ๐ญ๐ข๐ณ๐ด๐ฉ๐ช๐ฑ, ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ด๐ฆ๐ข๐ณ๐ค๐ฉ. ๐๐ข๐ช๐ณ ๐ถ๐ด๐ฆ ๐ช๐ด ๐ข ๐ถ๐ด๐ฆ ๐ฑ๐ฆ๐ณ๐ฎ๐ช๐ต๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ค๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐ด๐ต๐ข๐ต๐ถ๐ต๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฎ๐ช๐จ๐ฉ๐ต ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ธ๐ช๐ด๐ฆ ๐ฃ๐ฆ ๐ช๐ฏ๐ง๐ณ๐ช๐ฏ๐จ๐ช๐ฏ๐จ. ๐๐ฐ๐ฏ-๐ฑ๐ณ๐ฐ๐ง๐ช๐ต, ๐ฆ๐ฅ๐ถ๐ค๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฐ๐ณ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ ๐ถ๐ด๐ฆ ๐ต๐ช๐ฑ๐ด ๐ต๐ฉ๐ฆ ๐ฃ๐ข๐ญ๐ข๐ฏ๐ค๐ฆ ๐ช๐ฏ ๐ง๐ข๐ท๐ฐ๐ณ ๐ฐ๐ง ๐ง๐ข๐ช๐ณ ๐ถ๐ด๐ฆ.
Learn how the media really works to manufacture "consent."
Remember, it is a for profit business not a charity -- there is no impartial media/news -- none of it is without bias and an agenda/goal.
According to American linguist and political activist, Noam Chomsky, media operates through five filters: ownership, advertising, the media elite, flak and the common enemy.
1 OWNERSHIP
The first has to do with ownership. Mass media firms are big corporations. Often, they are part of even bigger conglomerates. Their end game? Profit. And so itโs in their interests to push for whatever guarantees that profit. Naturally, critical journalism must take second place to the needs and interests of the corporation.
2 ADVERTISING
The second filter exposes the real role of advertising. Media costs a lot more than consumers will ever pay. So who fills the gap? Advertisers. And what are the advertisers paying for? Audiences. And so it isnโt so much that the media are selling you a product โ their output. They are also selling advertisers a product โ YOU.โ
3 THE MEDIA ELITE
The establishment manages the media through the third filter. Journalism cannot be a check on power because the very system encourages complicity. Governments, corporations, big institutions know how to play the media game. They know how to influence the news narrative. They feed media scoops, official accounts, interviews with the โexpertsโ. They make themselves crucial to the process of journalism. So, those in power and those who report on them are in bed with each other.
4 FLAK
If you want to challenge power, youโll be pushed to the margins. When the media โ journalists, whistleblowers, sources โ stray away from the consensus, they get โflakโ. This is the fourth filter. When the story is inconvenient for the powers that be, youโll see the flak machine in action discrediting sources, trashing stories and diverting the conversation.
5 THE COMMON ENEMY
To manufacture consent, you need an enemy โ a target. That common enemy is the fifth filter. Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.
(๐ค๐ณ๐ฆ๐ฅ๐ช๐ต: Al Jazeera English)
๐๐ญ๐ญ ๐ค๐ณ๐ฆ๐ฅ๐ช๐ต ๐จ๐ฐ๐ฆ๐ด ๐ต๐ฐ ๐ค๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐ฉ๐ฐ๐ญ๐ฅ๐ฆ๐ณ(๐ด).*
Please visit and support AlJazeeraEnglish if you appreciate this content.
NOTE: ๐๐ฉ๐ฆ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต, ๐ช๐ฅ๐ฆ๐ข๐ด, ๐ข๐ฏ๐ฅ ๐ท๐ช๐ฆ๐ธ๐ด ๐ช๐ฏ ๐ต๐ฉ๐ช๐ด ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ฐ๐ด๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ข๐ถ๐ต๐ฉ๐ฐ๐ณ(๐ด) / ๐ด๐ฑ๐ฆ๐ข๐ฌ๐ฆ๐ณ(๐ด) / ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ฆ๐ณ(๐ด) ๐ข๐ฏ๐ฅ ๐ฎ๐ข๐บ ๐ฏ๐ฐ๐ต ๐ณ๐ฆ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต ๐ฎ๐บ ๐ฐ๐ธ๐ฏ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ ๐ฃ๐ฆ๐ญ๐ช๐ฆ๐ง๐ด/๐ท๐ช๐ฆ๐ธ๐ด; ๐ ๐ฅ๐ฐ ๐ฏ๐ฐ๐ต ๐ค๐ญ๐ข๐ช๐ฎ ๐ต๐ฐ ๐ข๐จ๐ณ๐ฆ๐ฆ ๐ฐ๐ณ ๐ฅ๐ช๐ด๐ข๐จ๐ณ๐ฆ๐ฆ ๐ธ๐ช๐ต๐ฉ ๐ข๐ฏ๐บ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต๐ด ๐ฑ๐ณ๐ฆ๐ด๐ฆ๐ฏ๐ต๐ฆ๐ฅ. ๐๐ฉ๐ช๐ด ๐ค๐ฐ๐ฏ๐ต๐ฆ๐ฏ๐ต ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ช๐ฏ๐ต๐ฆ๐ฏ๐ฅ๐ฆ๐ฅ ๐ข๐ด ๐ฎ๐ฆ๐ฅ๐ช๐ค๐ข๐ญ ๐ฐ๐ณ ๐ญ๐ฆ๐จ๐ข๐ญ ๐ข๐ฅ๐ท๐ช๐ค๐ฆ.
๐๐บ ๐ฑ๐ณ๐ช๐ฎ๐ข๐ณ๐บ ๐จ๐ฐ๐ข๐ญ ๐ช๐ด ๐ต๐ฐ ๐ฑ๐ณ๐ฐ๐ท๐ช๐ฅ๐ฆ ๐ข๐ค๐ค๐ฆ๐ด๐ด ๐ต๐ฐ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ข๐ต๐ช๐ฐ๐ฏ ๐ด๐ฐ ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ด ๐ฎ๐ข๐บ ๐ค๐ฐ๐ฎ๐ฆ ๐ต๐ฐ ๐ต๐ฉ๐ฆ๐ช๐ณ ๐ฐ๐ธ๐ฏ, ๐ฎ๐ฐ๐ณ๐ฆ ๐ฅ๐ช๐ท๐ฆ๐ณ๐ด๐ฆ๐ญ๐บ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ฆ๐ฅ, ๐ค๐ฐ๐ฏ๐ค๐ญ๐ถ๐ด๐ช๐ฐ๐ฏ๐ด.
๐๐๐๐-๐๐๐ ๐๐๐๐ ๐๐๐๐๐ ๐๐๐๐๐๐๐๐๐๐*
* ๐๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐๐ช๐ด๐ค๐ญ๐ข๐ช๐ฎ๐ฆ๐ณ ๐๐ฏ๐ฅ๐ฆ๐ณ ๐๐ฆ๐ค๐ต๐ช๐ฐ๐ฏ 107 ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐๐ค๐ต 1976, ๐ข๐ญ๐ญ๐ฐ๐ธ๐ข๐ฏ๐ค๐ฆ ๐ช๐ด ๐ฎ๐ข๐ฅ๐ฆ ๐ง๐ฐ๐ณ "๐ง๐ข๐ช๐ณ ๐ถ๐ด๐ฆ" ๐ง๐ฐ๐ณ ๐ฑ๐ถ๐ณ๐ฑ๐ฐ๐ด๐ฆ๐ด ๐ด๐ถ๐ค๐ฉ ๐ข๐ด ๐ค๐ณ๐ช๐ต๐ช๐ค๐ช๐ด๐ฎ, ๐ค๐ฐ๐ฎ๐ฎ๐ฆ๐ฏ๐ต๐ช๐ฏ๐จ, ๐ฏ๐ฆ๐ธ๐ด ๐ณ๐ฆ๐ฑ๐ฐ๐ณ๐ต๐ช๐ฏ๐จ, ๐ต๐ฆ๐ข๐ค๐ฉ๐ช๐ฏ๐จ, ๐ด๐ค๐ฉ๐ฐ๐ญ๐ข๐ณ๐ด๐ฉ๐ช๐ฑ, ๐ข๐ฏ๐ฅ ๐ณ๐ฆ๐ด๐ฆ๐ข๐ณ๐ค๐ฉ. ๐๐ข๐ช๐ณ ๐ถ๐ด๐ฆ ๐ช๐ด ๐ข ๐ถ๐ด๐ฆ ๐ฑ๐ฆ๐ณ๐ฎ๐ช๐ต๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ค๐ฐ๐ฑ๐บ๐ณ๐ช๐จ๐ฉ๐ต ๐ด๐ต๐ข๐ต๐ถ๐ต๐ฆ ๐ต๐ฉ๐ข๐ต ๐ฎ๐ช๐จ๐ฉ๐ต ๐ฐ๐ต๐ฉ๐ฆ๐ณ๐ธ๐ช๐ด๐ฆ ๐ฃ๐ฆ ๐ช๐ฏ๐ง๐ณ๐ช๐ฏ๐จ๐ช๐ฏ๐จ. ๐๐ฐ๐ฏ-๐ฑ๐ณ๐ฐ๐ง๐ช๐ต, ๐ฆ๐ฅ๐ถ๐ค๐ข๐ต๐ช๐ฐ๐ฏ๐ข๐ญ ๐ฐ๐ณ ๐ฑ๐ฆ๐ณ๐ด๐ฐ๐ฏ๐ข๐ญ ๐ถ๐ด๐ฆ ๐ต๐ช๐ฑ๐ด ๐ต๐ฉ๐ฆ ๐ฃ๐ข๐ญ๐ข๐ฏ๐ค๐ฆ ๐ช๐ฏ ๐ง๐ข๐ท๐ฐ๐ณ ๐ฐ๐ง ๐ง๐ข๐ช๐ณ ๐ถ๐ด๐ฆ.
Keywords
freedomcensorshipnewspropagandatruthcontrolmediamanipulationtvspeechconsentfreefiltermainstreamfivechomskynoammanufactureddialectichegelian
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