Alarmist media coverage and public health messaging have branded this season’s flu a so-called “super flu,” but surveillance data from both the U.K. and the U.S. tell a more measured story. While reports of influenza-like illness (ILI) have risen—as they typically do during winter—rates of laboratory-confirmed influenza remain within normal seasonal levels. The distinction is often blurred in headlines, with ILI frequently conflated with confirmed flu infections. Even public health officials acknowledge these limitations, along with the well-documented constraints of flu vaccine effectiveness, raising questions about whether the current narrative reflects the data.