In 1984, a presidential campaign ad was created that was so powerful and so effectively captured the mood of the nation that it defined the next presidential term. We're going to take a look at that ad on The Art of Persuasion - The RIGHT way.

The campaign ad we're talking about was created for the Ronald Reagan re-election campaign. It's called Morning in America. It is a skillful use of Hope as the driving factor in persuasion.

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